A product description is one of the key elements that, contrary to appearances, also influences the customer's purchasing decision.
Too general – leaves gaps. Too long – discourages.
And creating an effective description manually from scratch often takes a lot of time, especially if you don't have experience in copywriting (writing content).
Fortunately, if you use EcomFly, you don't have to write descriptions manually – just a few clicks are enough to create an effective and aesthetic description using the AI generator.
In this guide, we'll show you both options – but we'll also explain why it's better to use the built-in AI tool right away.
Of course, you can create a product description yourself. However, this:
takes a lot of time, especially with a larger number of products,
requires writing and copywriting skills to sound natural, engaging, and comply with SEO principles.
requires extensive knowledge of the target group to address their needs.
If you still want to write manually – remember a few rules:
Focus on product benefits, not just features and characteristics.
Take care of formatting – subheadings, bullet points, short paragraphs.
Adjust the writing style to the target group.
On EcomFly, you'll find a built-in AI tool for creating product descriptions, thanks to which descriptions are created in seconds – without the need to write them yourself.
All you need to do is fill in a few simple fields, and AI will automatically generate a professional description ready to use in your store.
Go to the "AI Tools" tab in the main EcomFly panel after logging in.
Check if you have the description generator tool unlocked. If not – you can unlock it at any time.
After entering the description generator, you'll see a form where you fill in product information:
Product name
Category and color
Technical specifications (e.g., size, material, features)
Additional information you want to include in the description
You also fill in information about the target group (age and gender) – this ensures the description will be better tailored to the audience.
Click "Generate description" – and you have a ready, AI-generated description that you can add to your store.
Save time – description ready in seconds instead of hours.
Gain quality – content created by AI can be much more effective than self-written content (especially if you don't have experience).
Target audience alignment – AI considers the age and gender of the target group.
Creating descriptions doesn't have to be time-consuming or complicated.
If you want to work quickly and effectively – use the built-in AI description generator on our EcomFly platform.
Fill in the fields, click "generate description" and you're done – you can add the description to the product right away.
