In recent years, shops selling physical products have ruled – especially with the dropshipping model.
But as technology moves forward and consumer needs change, digital e-commerce – meaning the sale of digital products – is getting more and more popular.
It’s a model that lets you sell fully online – no need for storage, shipping from a warehouse, or hiring a team.
It works 24/7, can be totally automated, and gives you a real shot at building passive income.
What exactly is this model and why is it becoming so important?
Digital e-commerce is a type of online selling where you offer digital products – like:
e-books, checklists, templates,
online courses and trainings,
graphic files, presets, music,
licenses, tools, and apps.
You’re not selling physical stuff – you sell value as a file, which your customer gets automatically via email or with a link right after buying.
No packing, printing, or shipping needed — everything just happens automatically.
The sales process is usually like this:
You create a digital product – e.g. an e-book, course, template.
You add it to your EcomFly store (thanks to the “Ecom Digital” plugin, you can sell digital products).
The customer buys – and gets instant access to the file via email.
You get paid – with no need to manage orders or handle shipping.
Everything runs automatically – which means this model lets you make money even when you're asleep.
Traditional e-commerce | Digital e-commerce | |
Product | Physical | Digital |
Storage costs | High | None |
Logistics | Shipping, packaging | None – product delivered by email |
Returns | Occur | None |
Scalability | Medium | Very high – basically no quantity limits |
Passive income | Hard to achieve at the beginning | Possible and realistic |
There are a few reasons why more and more people go for this model:
No upfront costs – you don't need to invest in stock.
Scalability – one product can sell an unlimited number of times.
Automation – sales happen without you being involved.
Low risk – you're not left with unsold stock.
No logistics – you don't pack parcels or worry about returns.
High margin – pretty much all the income from sold products goes straight to you.
Digital e-commerce isn’t just about courses or e-books.
Other digital product examples:
Ready-made CV templates,
Checklist for parents of little kids,
Diet or workout plan,
Photo preset bundle,
File with investment tips,
Licensed music or sounds for podcasts,
Language or educational courses.
Digital e-commerce is a sales model based on digital products – it's simple, scalable, and perfect for getting started, but also great for those wanting to automate their income.
No warehouse, logistics, or big budget needed.
All you need is a laptop, a product idea, and a bit of motivation.
With low costs, high margins, and no logistics barriers — right now it's one of the best online business models.
